The Jury is pouring over several hundred applications that have made it to their dashboard (online), using a combination of the several cut-off-filters used (% completion, count of votes, testimonials etc). One of the things they are assessing is your “power to pitch”. Should you be selected as one of the TOP 3 contestants, your ability to communicate and pitch your story, will be a key factor in carrying your supporters with you all the way to the end.
The quality of your pitch is very important. Some people have the magical ability of saying it all in a few words, while others make a compelling statementl over 1-2 paragraphs. So the “length” of your pitch is certainly not a factor. This is the one section where you got a chance to talk to the Jury direct (in addition to your introduction of course) - this is where they sense the sincerity of your purpose, determine your approach and style, and factor in the maturity of your content. They grade your pitch power at 5 levels from ‘poor’ to ‘outstanding’.
Pitch power along with votes, makes up two (2) of the NINE factors that judges are looking at before deciding to shortlist a candidate.
More coming up soon.