We are a Web Design MN company. We build websites for local businesses in Minnesota. We also provide Search Engine Optimization services to businesses both local and non local. Earlier today I told a group of people at a meeting that 42 percent of clicks to go the top entry of the organic search results on the first page of Google. This was the number that I had heard many times over the past year. I just read a new article on Search Engine Watch about a new study done by Slingshot SEO that reports the top entry gets only 18 percent of clicks. The article ponders why there is a discrepancy. The answer is not clear. However, the fact remains that the top spot on the search results page is still very valuable. According to the new study the top spot gets 18.2 percent while the second and third spots get 10 and 8 percent respectively making the top spot the place to be.